Retail Ecosystems 2040

The future of retail in Europe.

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Scenarios, Visions and Roadmaps

Foresight on Demand

“Retail 2040” Scenarios, Visions and Roadmaps

Authors:
Totti Könnölä & Martin Jariego (Insight Foresight Institute)
Dana Wasserbacher, Susanne Giesecke (Austrian Institute of Technology)
Daniel Cassolà, Irina Rachieru, Riccardo Enei & Mario Gualdi (ISINNOVA)
Bianca Dragomir & Roxana Dimitriu (Institutul Prospectiva)

 

This report provides the results of the scenario work by elaborating four alternative future scenarios of the EU retail ecosystem in 2040 as well as of the visioning of the desired European retail ecosystem in 2040 and roadmaps to reach the vision. These findings help retail stakeholders to explore possible long-term developments and consider their next steps within the broad retail ecosystem. Section 2 describes four alternative scenarios developed and Section 3 the visions and roadmaps. Both the scenarios as well as the roadmaps detail implications for the retail policy, which will support the next step of the project in developing relevant recommendations for policymakers and other stakeholders.

This is work in progress, an intermediary result of the project and is meant to further stimulate reflection and discussion among stakeholders.

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Screenshot 2022-12-07 at 10.51.43

FOD retail 2040 | Multi-lingual Survey for SME leaders

On behalf of the European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs we would like to invite SME leaders to participate in an EU-wide survey.

Your responses are important for the Commission to allow formulating adequate and effective policy measures that help the EU Retail sector dealing with the challenges which lay ahead, especially for the small and medium sized enterprises.

The retail sector has profoundly been hit by the effects of the Covid-19 pandemic and is currently again under pressure with the energy crisis. Policymakers are trying to find solutions. How would you respond to specific policies regarding digitalisation and sustainability as formulated in this survey?

Therefore we would like to consult you through this short survey.  This multilingual survey (DE, EN, ES, FR, IT, LT, RO, NL, SF) will provide important insights on your views on potential policy instruments. The survey was open until November 20, 2022, it is no closed and we are analysing the results.

A recommendation letter from the European Commission can be found here.  

We thank you very much for your participation.

Retail Ecosystem 2040 – Recommendations Workshop

After the summer break, the Retail 2040 project continues with full steam!  

We will organise an online workshop on October 13 from 10:00 to 13:00 CET with a focus on crafting and discussing recommendations for policymakers and other stakeholders. 

You and networks (please, pass the word) are warmly welcome to join the workshop. Please, register here to make sure you receive the background materials and instructions: https://forms.gle/HqSXAH51W5rSBFtp8  

 

The EU retail ecosystem of the future – stakeholder survey results

Foresight on Demand

“Retail 2040” – Stakeholder Survey Results

 

Authors: Valentijn Bilsen, Jean Ledoux (IDEA Consult)

This study contributes to providing a better understanding of the potential drivers and barriers for the different types of operators in the retail ecosystem with retailers, wholesalers and retail experts.

The survey was sent out to stakeholders such as online and offline traders, online platforms, as well as broader value chain actors. Large and small companies were addressed. The survey was translated into nine languages: English, French, German, Dutch, Spanish, Italian, Lithuanian, Romanian, and Finnish.

The survey was open from March to April 2022 – thus during the intermediate post-COVID-19 period where short-term effects had been observed clearly. Furthermore, 2022 is in the midst of the EU’s move towards a greener and more digital economy, e.g., Digital Europe, Green Deal. Yet, these political ambitious were challenged by the uncertainties in the energy markets due to the war in Ukraine.

This is work in progress, an intermediary result of the project and is meant to further stimulate reflection and discussion among stakeholders. 

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survey

 Twin transition for retail SMEs – Survey

You are invited to complete a survey as a representative of a small or medium-sized retail enterprise (SME) based in a Member State of the European Union. This survey is part of an independent study commissioned by the European Commission.

The objective of the study is to collect stories of small retailers who have transformed or tried to transform their business to make it greener, more digital and/or introduce customer-centric solutions.

The European Commission would like to better understand how small retailers evolve, what helps their transition and what hinders it. This is important in particular in the current times marked by the COVID crisis and economic uncertainties.

This is why we invite you today to share your retail story!

Whether your story is more or less of a success, we want to listen.

Some of the success stories will be included in a compendium of EU success stories that the European Commission will publish at the end of this project.

If your transformation has not been a success, we want to learn about the difficulties you have experienced on your way. This will help the European Commission better shape its future policies and act together with national, regional, and local authorities to support small retailers in their green and digital transition.  The survey takes 15 minutes to fill in.

The survey will remain open until August 20, 2022. Questions marked with * are compulsory.

Your contribution is very important, and we thank you for your participation and time!

For further information about the study, you can contact Twintransition.retailSMEs@technopolis-group.com.

In addition, please also find all the direct links to the translations of the survey:

Revitalise Retail survey Story-02