Foresight on Demand

“Retail 2040” Scenarios, Visions and Roadmaps

Authors:
Totti Könnölä & Martin Jariego (Insight Foresight Institute)
Dana Wasserbacher, Susanne Giesecke (Austrian Institute of Technology)
Daniel Cassolà, Irina Rachieru, Riccardo Enei & Mario Gualdi (ISINNOVA)
Bianca Dragomir & Roxana Dimitriu (Institutul Prospectiva)

This report provides the results of the scenario work by elaborating four alternative future scenarios of the EU retail ecosystem in 2040 as well as of the visioning of the desired European retail ecosystem in 2040 and roadmaps to reach the vision. These findings help retail stakeholders to explore possible long-term developments and consider their next steps within the broad retail ecosystem. Section 2 describes four alternative scenarios developed and Section 3 the visions and roadmaps. Both the scenarios as well as the roadmaps detail implications for the retail policy, which will support the next step of the project in developing relevant recommendations for policymakers and other stakeholders.

This is work in progress, an intermediary result of the project and is meant to further stimulate reflection and discussion among stakeholders.