Foresight on Demand

Retail Ecosystem 2040: Scoping of the ecosystem

Authors: Laura Roman, Carmen Moreno, Alexandre Lotito, Maialen Perez (Technopolis Group)

The retail sector is undergoing a tremendous transformation, even beyond the trends imagined in a sectoral innovation report a decade ago. COVID-19 “has dramatically disrupted the sector, with the shock differing massively between brick-and-mortar versus online shops, essential versus non-essential stores, and small versus large retailers”. Changes in this sector will not only affect the many people who work in the sector but every consumer and thus every citizen. Thus, it is important to describe the changes in the ecosystem, to understand its future potential shape.