Foresight on Demand

“Retail 2040” – Stakeholder Survey Results

Authors: Valentijn Bilsen, Jean Ledoux (IDEA Consult)

This study contributes to providing a better understanding of the potential drivers and barriers for the different types of operators in the retail ecosystem with retailers, wholesalers and retail experts.

The survey was sent out to stakeholders such as online and offline traders, online platforms, as well as broader value chain actors. Large and small companies were addressed. The survey was translated into nine languages: English, French, German, Dutch, Spanish, Italian, Lithuanian, Romanian, and Finnish.

The survey was open from March to April 2022 – thus during the intermediate post-COVID-19 period where short-term effects had been observed clearly. Furthermore, 2022 is in the midst of the EU’s move towards a greener and more digital economy, e.g., Digital Europe, Green Deal. Yet, these political ambitious were challenged by the uncertainties in the energy markets due to the war in Ukraine.

This is work in progress, an intermediary result of the project and is meant to further stimulate reflection and discussion among stakeholders.